relevant coursework

Brand Storytelling. Fashion PR, Consumer Behvaior, Marketing Management, Visual Justice & Storytelling, Entrepreneurial Business Basics, New Media and Digital Design, Strategic Communications Seminar, Designing Persuasive Communication, Race & Gender in Digital Media, Digital Media & Emerging Technologies

The New York Times

Social Media, OOH, Native, & Product

I designed the creative strategy for NYTPolitics, a New York Times campaign concept that tackles declining trust by transforming politics into a gamified, curiosity-first experience. By extending the NYT Games universe, we reframed NYT as a relatable companion rather than an institutional authority. I built and executed the social, OOH, native, and product strategy for launch, crafting a cohesive ecosystem that meets young news skeptics where they are: the heart of New York City.

Anchor & Co x The Damage Zone

Media Planner

For MKT 407, my team and I developed a fully branded advertising agency and designed a comprehensive pitch packet to propose a strategic partnership with our client, The Damage Zone, a smash-therapy business in Detroit, MI. Our work encompassed market research, brand positioning, and persuasive storytelling to effectively communicate the agency’s value proposition.

View our persuasive packet here!

View our pitch here!

I'm Lovin' It Netflix Campaign

Created a marketing-focused concept for a limited streaming series, I'm Lovin' It?, targeting healthcare and children
Followed a healthcare expert undercover to expose the hidden risks of processed and fast food in America
Designed the series to spark conversation, raise awareness, and promote healthier choices
Aimed to engage viewers through compelling storytelling and an impactful, socially relevant message

Dunkin Donuts Social Media Campaign

Developed a targeted social media campaign for Dunkin’ Donuts’ grand opening at the University of Michigan

Created six social media mock-ups highlighting Dunkin's value proposition: rewards, location, pricing, and portion sizes

Focused on a bold, student-centric approach with the slogan "Wolverines Run On Dunkin" to drive engagement and brand alignment

The Social Impact Firm Social Media Content

freelance graphic design for a nonprofit firm