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Marketing

01

guided by strategy, rooted in creativity.

guided by strategy, rooted in creativity.

guided by strategy, rooted in creativity.

CRM + Email Marketing

This summer, I had the privilege of joining the Consumer Marketing team at Universal Music Group, where I supported the segmentation, strategy, and development of newsletters reaching an owned audience of over 1 million fans.

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total sent: 406, 635
UOR: 56%​
 
total sent: 41,770
UOR: 43%​

 
total sent: 434,428
UOR: 47%​

 
total sent: 45,166
UOR: 41%​

 
total sent: 17,344
UOR: 42%​

 
total sent: 66,985
UOR: 43%​

 

Decks, decks, and more decks!

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Gen-Z Headphone Usage Report for BeatsByDre
 
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Marketing Campaign Proposal for

The Damage Zone

Comprehensive Market Research for 

The Damage Zone

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Competitive Analysis: Liquid I.V. x F1 Experiential Campaign

UGC Creative Strategy Capstone for

De Soi

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Business Strategy for

Thematic Music Labs

POP QUIZ:

How many years of  Sabrina Carpenter's

'emails i can't send' did we celebrate?

Havin fun?

Good, there's more.

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